Organizational communication and globalization

This topic addresses the need for organizational communication to understand the contested nature of globalization. It recognized the advantages and disadvantages issues affected by globalization in organizational communication. Globalization of culture; the dramatic changes wrought by globalization have forced policymakers to respond to public pressures in many new areas People around the world are becoming the witness that globalization are increasingly having a significant impact on matters of local cultures. Indeed, this matter is hard to pin down because it’s tangible and uncountable yet more often than not it fraught with emotion and controversy. In this contemporary world, globalization has united different cultures and turned them together into something else. It should be safe to say that the dominant view of globalization is distinguished from America or Americanization. This approach has been used since the late 1980s to conceal the unidirectional, top-down character of US-led globalization as it was being insistently imposed on the rest of the world particularly in the economic and cultural fields (Conversi, 2010). Taken for example, culinary culture that also has become extensively globalized, McDonald's and Starbucks from have been so popular outside of their countries of origin. They develop and imposed their companies try to on their environments, e.g. McDonald’s Malaysia offers “Ayam Goreng Spicy”, rather than simply adapt to them and simultaneously increase the economic revenues for the American.